SAE Institute - Amsterdam - Rotterdam

BA (Hons) Multimedia Arts degree Content

 

The Degree Modules listed on this course details page are those which are taken in addition to the subjects covered as part of the Web Design and Development Diploma. They are listed here only as an introductory guideline. For full details on the SAE degree courses, prospective students should consult the SAE Degree Programs Prospectus.

Industry Perspectives, Issues & Research Techniques

This module surveys the structure and operations of the multimedia industry, the issues currently facing the industry and considers the policies and attitudes of the industry as they relate to the world market. It establishes some basic methodologies, skills and attitudes which are essential to successful research in the field, and which enhance the ability to identify, analyse and contribute intelligently to issues currently influencing the industry and the wider community. In addition, students will begin work on their final research project and prepare an official Learning Agreement for modules 303/304 (see the SAE Degree Programs Prospectus for details).

Business & Legal Studies

In addition to other components, this module focuses on basic management skills with regard to administration, finance, personnel, networking and forward planning. Also dealt with are issues regarding promotion, publicity and marketing and students are given a thorough grounding in the legal aspects of the "infotainment" industry. Corporate Identity and its role in the promotion of a business or product is examined in some depth.

Cultural Perspectives

This module approaches multimedia by exploring the effects of aural, visual and other media upon the observer. Students are encouraged to monitor their own and their colleagues' reactions/opinions of various multimedia productions and to conduct small research projects on an individual or team-basis.

Special attention is paid to the development process of a multimedia production as well as preparation and visualisation of projects in the form of storyboards and flow-charts. Finally, it explores the key skills and characteristics of multimedia personnel with particular emphasis on multimedia producers and directors.

Advanced Industry Applications

This module is designed to introduce students to an advanced industry application (to be determined individually for each course and dependent on the industry climate and developments). In addition, it addresses the proposition that multimedia producers will probably engage in teaching others at some stage during their careers. Finally, this module allows students to gain supervised professional experience in public or commercial organisations, thus gaining an understanding of how their theoretical skills and knowledge can be applied in professional settings, and how workplace realities can influence the nature and effectiveness of activities.

Research Project

This section of the programme allows students to undertake an approved research project. It is, in effect, a double module worth 60 credit points, and is designed to show a student's ability to initiate, implement and evaluate a substantial creative/technical project. The project will be supervised by a member of staff approved by the Link Directors.

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